Hi, I'm Beatriz

An experience designer working at the intersection of human-centered design and innovation.
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Guided by empathy, I explore how people interact with products and services, striving to align customer needs with business goals to deliver meaningful customer experiences.
Driving Success
Leading design-thinking workshops to identify key focus areas for improving driving test outcomes and pass rates.
service design
Process Analysis
Auditing the front and back stage processes of renewing one's insurance online to identify improvements and future enhancements.
service design
New Member Journey
Improving the onboarding experience for new members who purchased a membership online.
service design
Data Flow Analysis
Using ecosystem maps to better understand inefficiencies in data integrations and how this negatively impacts customer engagement.
service design
Career Growth
Improving young professionals' experience when evaluating career growth and professional development
product design

More Projects

New Member Journey
service design
Data Flow Analysis
service design
Black Friday Campaign
quantitative research
Splash 2017
website redesign
Arrival Advisor App UI Kit (in progress)
product design
Aeroplan Loyalty Program
product design

Let's connect

Got any questions?
I'd love to hear from you!
This website was designed & built by me using Webflow.
This portfolio was last updated in 2024.