Hi there! I'm Beatriz

I'm an experience designer, with a strong background on service design and customer experience. I've collaborated with teams in executing successful campaigns and initiatives with a data-driven and curious mindset.

My passion lies in instilling design thinking mindsets within cross-functional teams, where I'm determined to challenge the status-quo, find creative ways to better understand customer behaviour, and persistently ask "What can we do better?" to uncover opportunities we can tap into.

I'm adamant in applying a customer-centric approach in all facets of my work making sure we're working towards achieving the project goal and vision to craft seamless digital experiences with customer needs always top of mind.

In my spare time, I enjoy crocheting and wouldn't mind listening to The Beatles all day.

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Recommendations

"Beatriz was a pleasure to work with during my time at the Vancouver Art Gallery. She's an astute problem solver, constantly advocating for our members' needs and she always made sure it was the top priority within our team. She introduced the value of conducting research and made changes that immensely improved our internal processes and our members' experience."

Eunmi Byeon, Database & Administration Specialist at the Vancouver Art Gallery

"Beatriz is a thoughtful problem solver—willing to take work away to find answers or work through potential solutions."

"She's pleasant, trustworthy and thoughtful, and I feel my work is appreciated and understood by her when we collaborate."

Anonymous colleagues at ICBC

"Her collaborative, thoughtful and positive manner makes her easy to work with."

" I appreciated her organization skills... I know my team was able to glean quality insights, likely due to her great communication skills."

Anonymous colleagues at ICBC

More about me in photos